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 Con e object of fomentar the development of the digital industry in the countries, the Dirección de Postgrados de Comunicación, the Institute of Comunicación and Nuevas Tecnologias of the Universidad Mayor e IAB desarrollarán programas of diplomados and seminaries in abito de comunicación, marketing and digital advertising.

The conference from 2012 with the Diplomado program in Communication and Digital Marketing. To be responsible to the creciente necesidad de las empresas to construct the identidad digital and mejorar su posición in the mercados, generando incrementos significativos in sus ventas.

El Diplomado en Comunicación y Marketing The digital entry of the company for the design and implementation of a digital.

Communication strategy was set up as part of a traditional marketing campaign and campaigns focused exclusively on digital markets. For the first time, a search program for new digital marketing marketing trends, marketing for mobile devices, e-customer loyalty and user testing with a claro defeats the profitability of su Empresa's comunication programs.

El acuerdo contemplated además, generar an offer of capacitación amplia para la industria from 2013 with diplomas of digital advertising and Strategic planning of Digital marketing, junto con seminarios that is realizarán in the main cities of Chile an end to amplify the cobertura para alta existente in the regions. Para quienes deseen mayor información para los programas que comenzarán en octubre de 2012.